June 16, 2024


 Apple CEO Tim Cook speaks before the start of the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California.

Apple CEO Tim Cook speaks before the start of the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California.
Photo: Justin Sullivan (Getty Images)

Apple CEO Tim Cook has been quiet on AI — so quiet that doubters doubt Apple can catch up to its Big AI peers. But Apple is set to finally reveal its long-awaited AI strategy during its Worldwide Developers Conference that starts Monday at 1 p.m. ET.

Apple’s Worldwide Developers Conference, known as WWDC, will kick off with the company’s keynote, which will livestream on YouTube as well as Apple’s website and TV app.

What to expect at Apple WWDC

Last year, Apple’s WWDC was all about the company’s expensive, mixed-reality headset, Vision Pro, which launched to mixed reviews in February.

This year, Apple is expected to launch the first iteration of an AI-powered operating system for its iPhone. Apple’s latest iPhone update, iOS 18, will likely include an array of AI features, from summaries of content in Safari (similar to Google’s AI Overviews) to a significant upgrade to Siri. Apple is also expected to announce a partnership with OpenAI for its iPhone.

And Apple has reportedly inked a deal with OpenAI that would allow iPhone users access to its AI chatbot, ChatGPT, according to Bloomberg.

The agreement would give OpenAI access to potentially millions of Apple users, baking in the chatbot’s AI abilities with Apple’s applications and services. Apple is expected to make the AI feature an opt-in service.

This is a developing story and will be updated.



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