June 12, 2024


Costco stock reached an all-time high after it reported strong third quarter earnings.

Costco stock reached an all-time high after it reported strong third quarter earnings.
Image: BING-JHEN HONG (Getty Images)

Costco Wholesale is working to turn all the shopping data it collects into an advertising machine. The retailer aims to strike a deal with an ad-tech firm to ultimately charge advertisers to reach millions of its paying members, said Mark Williamson, Costco’s assistant vice president of retail media .

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